FREE ESSAY ON FORIEGN DISTRIBUTION

FORIEGN DISTRIBUTION

Distribution
Indirect Exporting
An Indirect Exporter is when a firm's product is sold in foreign markets with no special
activity for this purpose occurs within the firm. Others carry a firm's product overseas.
Although exporting this way can open up new markets quickly a firm will have limited
control over distribution of its product.
A firm likes to have a buyer; thus products are sold in a domestic market then resold
overseas in different ways.
-Foreign wholesale and retail organisations that have purchasing agents in a firm's home
country may find the firm's product good for their market.
-Manufacturers and firms have U.S. offices obtain equipment and supplies to their foreign
operations. Companies have an advantage by selling to the U.S. firms because they are
using export routes already supplying their domestic operations via the U.S.
-With multinational operations buy equipment and supplies for them through their regular
domestic purchasing. Equipment is shipped and installed in foreign plant. Foreign
producers take note of the equipment. Then orders for the equipment will follow. Thus, an
active exporting involvement by the supplying firm. This has befitted the supplying firm
with a free introduction to the foreign market.
International trading companies are very important for some markets. Some of these
companies handle the majority of the imports into the country. The size and market
coverage of these trading companies makes them excellent distributors, especially with
their credit reliability. They cover their markets and provide service for the products
they sell. Using these trading companies has negative factors. These companies have a
tendency to carry competing products and the latest product may not receive the attention
its producers desired.
The sales from these kinds of indirect exporting are as good as domestic sales and, show
that they are less stable. Since being so far from the main market a firm has little
control. Even though new sales is helpful the disadvantage of not having more control of
foreign sales a company may look for a more suitable arrangements in the long-run.
Export Management Companies (EMC)
Some companies work with an export management to have increased control over its product.
There are some advantages of using an export management company:
-The manufacture receives instant foreign market knowledge and contacts via the
operations and the experience of the EMC.
-The manufacture saves the cost of developing the in-house expertise in exporting. An EMC
cost is spread over the sales of several manufacturers.
-EMC offer clients consolidated shipments for savings.
-Lines of complementary products can better foreign representation than the products of
just one manufacturing.
Also, EMC's accept foreign credit responsibility.
There are also some disadvantages to using an EMC:
-Some EMC's handled too many lines to give the proper attention to a new exporter.
-Many tend to be market specialist rather than product specialist, thus product expertise
is weak. 
-Some EMC's coverage is only regional rather than global.
Export trading companies (ETC)
A ETC acts as the export arm of a number of manufactures. ETC's allow U.S. companies or
banks to form a trading company with the size, resources, sophistication, and
international network comparable to the Japanese companies. Unfortunately U.S ETC's have
not really worked out. Most of them are small or they have failed.
Piggyback Exporting
One manufacture uses it overseas distribution to sell other companies' product with their
own. One party is called the carrier; the carrier is the firm that does the exporting.
With the export of the new non-competitive product may help ease the cost of exporting.
Piggybacking can be attractive because a company can fill up its exporting capacity or
fill out their product line. Also, piggybacking can help in a lost cost way for the
carrier to export and save on investment in R&D, production facilities, and market
testing for a new product. There are also some negatives, quality control and warranty.
The rider may not maintain the quality of the products sold by the other company.
Concerns of supply, a carrier can develop a large market abroad, the rider firm may favor
its own marketing needs it tight demand conditions. The party called the rider has a
great advantage. By using another company a company can get its product to foreign
markets. This offers the riders and established export and distribution facilities and
shared expenses, and benefits close to an EMC and a ETC.
Direct Exporting
The difference between direct exporting and indirect exporting is that the task of market
contact, market research, physical distribution, export documentation, pricing, is
bestowed on the company.
Contract Manufacturing
Another producer under contract produces a firm's product in a foreign market with the
firm. This is feasible when a firm can locate a foreign producers with the ability to
manufacture the product in satisfactory quality and quality. The advantages are the
company can reduce the risk of failure in a foreign market by simply terminating the
contract. Other saving include transportation. The drawback is to this is that the
manufacturing profit goes to the local firm rather than to the international firm. Also,
finding a suitable manufacturer may be difficult.
Joint Ventures in Foreign Markets
This is when a foreign company in which the international company get together to produce
products in the foreign company (eg. Ford and Mazda truck production facility in Ohio)