FREE ESSAY ON WEB SITE COMPONENTS

WEB SITE COMPONENTS

To ensure objective opinion, all the logos are separated in order and then 
consolidated for final review. Make sure you view each one individually in 
order. There are 2 new styles with various modifications. Although I didn't 
use Nancy's exact idea, but the motif she tried to bring out did give more 
ideas that I did incorporate (the notepad and star). 
Also, the homepage comp is up. This is in no way finalized, but just to give 
a better sense of what it might look and feel like. Some of the 
advertisements are probably going to be moved or put into another page (it 
might be too flashy) but keep in mind that the homepage would be vertically 
longer and therefore a lot less busy than it looks now. 
The main focus right now are the 4 main components of the web site: Specials, 
Business Services, General Catalog, and Promotional & Print. 
1. Specials: This section would include all the discounts we have to offer; 
bulk discounts, weekly specials, office must haves, Kramer solutions, 
referral discounts, 1st time buyer discounts...the whole point is to create a 
center of information for all those bargain hunters on the web, while 
enticing those visitors who are thinking about it to actually go and make an 
order.
2. Business Services: This is the key section to the whole site. After much 
research on search engine placement and marketing in general, it became very 
evident that something like this is necessary if this web site is going to 
float. In short, we want to create an informational (by informational I mean 
articles, research that we have done, any resources that a business owner 
might be interested in, lists of links that he might like...things like that, 
but there is really no limit) web site for the business owner and purchasing 
agent as well as an e-commerce site specializing in office products. There 
are 4 advantages to this: 
a. Officemax, Staples and OfficeDepot aren't doing it
b. We can utilize this section to develop doorway pages (web pages and 
articles geared towards top ranking in a specific search engine) 
c. Since it is information useful to the customer, either he will bookmark 
it, write the address down for later return, or remember it. If the 
information is useful enough to him, he might even go tell all his friends 
about it, and word of mouth is exponentially better than any other form of 
marketing out there. 
d. Link lists, with resources that would be of interest to the visitor, would 
help us get better search engine rankings, plus we can create strategic 
alliances with other web sites so that our web site is listed on their link 
lists and their is on our lists. Psychologically, these lists play a double 
role. One, they have the effect of putting confidence into the mind of the 
visitor, and two, if the links were helpful, the visitor will comeback to 
check them out in more detail, which means more web site traffic that 
repeats, and thus gives us a better opportunity to sell items.
-PLUS...we can plug as many different resources in as we want, anything from 
info about venture capitalism to info about public speaking (this is the part 
where we need as much help as we can get...any ideas anyone might have, 
please don't be afraid to put it on the table...everything counts)
3. General Catalog: I don't have to explain much here
4. Promotional & Print: nor here
If there are any other clarifications that need to be made, please ask. I am 
hoping to get a logo and the general website components approved by tomorrow 
(Wed) evening, that way production on the actual web site can begin and we 
are still keeping pace with our goals. I wish to expect everyone to throw in 
some feedback...Reply To All, that way we all get to see what's on the table.